LifeHub@JinQiao is a newly built shopping complex in Zhangyang Road in Pudong. It aims to be much more than a shopping centre, however. In the words of Fanny Leung, the marketing director of the complex’s developer, Chongbang Group, it aims to promote “the lifestyle.” LifeHub@JinQiao is in the business not just of providing high-end shops and dining for the local residents but also of creating a virtual community for them – place where people can hang out and relax.